Development Digital Marketing Copy 3

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Understanding Digital Marketing

Digital Marketing refers to the use of digital channels to promote or market products and services to consumers and businesses. It encompasses a wide range of strategies and techniques, including social media marketing, email marketing, and search engine marketing.

Components of Digital Marketing

Content Marketing
Social Media Marketing
Pay-Per-Click Advertising

With the rise of the internet, digital marketing has become an essential part of any business strategy.

Define Digital Marketing

Digital Marketing refers to the use of digital channels to promote or market products and services to consumers and businesses. It encompasses a wide range of strategies and techniques, including social media marketing, email marketing, and search engine marketing.

Rise of Digital Marketing

Content Marketing
Social Media Marketing
Pay-Per-Click Advertising

With the rise of the internet, digital marketing has become an essential part of any business strategy.

Conclusion

Digital Marketing refers to the use of digital channels to promote or market products and services to consumers and businesses. It encompasses a wide range of strategies and techniques, including social media marketing, email marketing, and search engine marketing.

Discover & Protect Data on SaaS, Cloud, Generative AI

Web Security

Measures protecting websites and web applications from security threats and vulnerabilities.

Web Content Filtering

Technology that screens and excludes harmful or inappropriate web content.

Vulnerability

A weakness or fault in a system, application, or process that could be exploited by malicious actors to attain unauthorized access, steal data, or disrupt operations. This can include software bugs, misconfigurations, weak passwords, or design flaws that compromise security.

Vulnerabilities

Weaknesses in a system that could be exploited by threats.

Virtual Private Network (VPN)

Virtual Private Network - encrypted connection over the internet from a device to a network.

Vishing

Voice phishing attacks conducted through phone calls.

Virtual Private Cloud (VPC)

An isolated section of a public cloud where organizations can run resources in a virtual network.

Unstructured Data

Information that doesn't follow a predefined data model or organization.

Unmanaged Data Stores

Data repositories that exist outside of an organization's formal management and security controls.

SOX Compliance

Meeting the requirements of the Sarbanes-Oxley Act for financial reporting and corporate governance.

Software as a Service (SaaS)

Cloud based application delivery model where applications are accessed via the internet.

Social Media Archiving

The capture and storage of social media communications for compliance and record-keeping.

Social Engineering

Psychological manipulation techniques used to deceive people into revealing confidential information.

SOC2 Compliance

A framework ensuring service organizations securely manage customer data.

Smishing

Phishing attacks conducted through SMS text messages.

Single Sign-On (SSO)

An authentication method allowing users to access numerous applications with one set of credentials.

Shadow SaaS

Cloud services used by employees without formal IT department approval or oversight.

Shadow IT

Hardware or software used within an organization without IT department approval.

Shadow Data

Sensitive information that exists outside of an organization's managed systems and security controls.

Sensitive Data

Data that must be protected from unauthorized access to safeguard privacy or security.

Security Posture Management

The continuous monitoring and improvement of an organization's overall security status.

Security Orchestration, Automation, & Response (SOAR)

Tools that enable organizations to collect security data and automate security operations.

Security Operation Center (SOC)

A facility where information security experts monitor, analyze, and protect organizations from cybersecurity threats.

Security Information and Event Management (SIEM)

A system supplying real-time analysis of security alerts generated by network hardware and applications.

Retrieval-Augmented Generation (RAG)

A technique that combines language models with external knowledge retrieval to generate more accurate and contextual responses.

Red Team

A group that helps organizations improve security by simulating real-world attacks.

Prompt Jailbreaking

Techniques used to bypass AI systems' built-in restrictions and safeguards.

Prompt Injection

A type of attack targeting AI systems through manipulated input prompts.

Privilege Escalation

The exploiting of bugs or design flaws to gain elevated access to resources.

Protected Health Information (PHI)

Protected Health Information - health data protected under HIPAA regulations.

Personally Identifiable Information (PII)

Any data that could potentially recognize a specific individual.

Penetration Testing

Authorized simulated cyberattack to evaluate system security.

PCI DSS

Payment Card Industry Data Security Standard - security standards for organizations handling credit cards.

PCI Compliance

Abidance to the Payment Card Industry Data Security Standard requirements.

Obfuscated Data

Information that has been deliberately made difficult to understand.

NYDFS Cybersecurity Regulation

New York's requirements for financial institutions' cybersecurity programs.

National Institute of Standards & Technology (NIST)

National Institute of Standards & Technology - organization that develops cybersecurity standards.

Network Security

Measures taken to protect the usability and integrity of computer networks and data.

Network DLP

Data Loss Prevention solutions that monitor and protect data moving through network traffic.

Model Theft

The unauthorized extraction or copying of machine learning models.

Mobile Device Management (MDM)

Software for managing and securing mobile devices in an enterprise environment.

MITRE ATT&CK Framework

A globally-accessible knowledge base of adversary tactics and techniques.

Misconfiguration

Security vulnerabilities resulting from incorrect system or application settings.

Microsoft Defender for Cloud

A cloud security platform providing threat protection for cloud workloads.

Microsoft Defender External Attack Surface Management

A tool that helps organizations discover and manage external digital assets.

Multi-Factor Authentication (MFA)

A security system requiring multiple forms of verification to grant access.

Masked Data

Information that has been modified to hide sensitive elements while maintaining a similar structure.

Man-in-the-Middle Attack (MITM)

A cyberattack where attackers secretly intercept and relay communications between two parties.

Malware

Malicious software created to damage, disrupt, or gain unauthorized access to computer systems.

Malicious Email Attachments

Files attached to emails containing harmful code or malware.

Machine Learning

Technology enabling systems to learn and improve from experience without explicit programming.

Least Privilege

Security principle of giving users only the minimum access rights needed for their work.

Large Language Models (LLMs)

Advanced AI models trained on broad amounts of text data to understand & generate human like language.

Keyloggers

Malicious software that records keystrokes to capture sensitive information.

IT Compliance

Adherence to requirements set by laws, regulations, and industry standards for IT systems.

Insider Threat

Security risks posed by individuals with legitimate access to an organization's systems.

Information Security Policy

Documented guidelines for protecting an organization's information assets.

Identity Threat Detection & Response (ITDR)

Security solutions focused on detecting and responding to identity-based threats.

Identity and Access Management (IAM)

Framework of policies and technologies managing digital identities and access rights.

Human Firewall

The human element of cybersecurity where employees act as a defense against security threats.

Homomorphic Encryption

A form of encryption allowing computations on encrypted data without decrypting it.

HITECH

Health Information Technology for Economic & Clinical Health Act - legislation that strengthens HIPAA enforcement.

HIPAA Compliance

Meeting the requirements set forth by HIPAA for protecting healthcare information.

HIPAA

Health Insurance Portability & Accountability Act - U.S. legislation that protects medical information privacy.

Hallucination, Inconsistency, and Bias

Common issues in AI systems where they generate false information, show inconsistent behavior, or display unfair prejudices.

Google Bard Security

Security measures and considerations specific to Google's Bard AI language model.

Generative AI

AI systems capable of creating new content, including text, images, code, or other data types.

GDPR

The General Data Protection Regulation - EU's comprehensive data protection and privacy regulation.

Fine Tuning

The process of adjusting AI models to boost their performance for specific tasks or domains.

False Positive

An incorrect identification of a threat or violation when none actually exists.

Exfiltration

The unauthorized transmission of data from a computer or network to an external location.

Exact Data Match Classification

A DLP technique that identifies sensitive data by matching it exactly against known values.

European Data Protection Supervisor

An independent supervisory authority responsible for monitoring EU institutions' processing of personal data.

European Data Protection Board

An independent European body that maintains consistent application of data protection rules.

EU-US Privacy Shield

A framework for regulating transatlantic exchanges of personal data for commercial purposes.

Enterprise Security

Comprehensive protection of an organization's network, data, and assets from security threats.

Endpoint Security

Protection of network endpoints against cybersecurity threats.

Endpoint Detection and Response (EDR)

Security technology that monitors and responds to suspicious activities on endpoint devices.

Endpoint Data Loss Prevention

DLP solutions that protect data on end-user devices like laptops and mobile devices.

End User Monitoring

The tracking and analysis of user interactions with applications and systems.

Encryption

The process of converting information into a code to stop unauthorized access.

Encrypted Data

Information that has been transformed into a scrambled format that can only be read with the right decryption key.

Email Spoofing

The generation of email messages with a fake sender address to deceive recipients.

Email Security

Comprehensive measures to protect email systems from unauthorized access, loss, or compromise.

Email Protection

Security measures designed to defend against email-based threats and protect sensitive information.

Email Impersonation Attacks

Cyber attacks where criminals pose as trusted senders to deceive recipients.

Email Filtering

The automated processing of emails to remove spam and malicious content before delivery.

Email Encryption

The process of encoding email messages to protect their content from unauthorized access.

Email Authentication

Security protocols that verify the legitimacy of email senders and prevent email spoofing.

DLP Policy

Rules and configurations that define how Data Loss Prevention solutions identify and protect sensitive information.

Digital Forensics

The process of collecting, preserving, and analyzing digital evidence for investigative purposes.

Defense in Depth

A cybersecurity strategy that employs numerous layers of security controls to protect data.

Distributed Denial of Service (DDOS)

Distributed Denial of Service - a cyber strike that floods systems with traffic to make them unavailable to legitimate users.

Data Theft

The unauthorized copying, transfer, or retrieval of sensitive data by malicious actors.

Data Subject

An individual whose personal data is being collected, held, or processed.

Data Store

A repository for persistently storing & managing collections of data which includes databases, data lakes, and file systems.

Data Sprawl

The uncontrolled spread of data across multiple locations, devices, and cloud services.

Data Security Posture Management (DSPM)

A framework for continuously monitoring and improving an organization's data security status.

Data Security Platform

An integrated solution that provides comprehensive protection for an organization's data assets.

Data Security

Protective measures applied to prevent unauthorized access to databases, websites, and computers.

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